Good SEO, Good Phrasing, Good Titles, Good Promotion, Good Ranking & Interesting Articles

Some days ago I wrote an article about the importance of mingling the right way and the importance of and good SEO approaches to promote ideas.

Today I have this really nice surprise when visiting the referer link for one of our posts in portuguese. This was not accidental but a deliberated action that takes time and effort to achieve. The article must have a minimum of quality, of course, but some proactive action is needed to make it work.

First, we have several plugins installed that ease our task enormously: A tag plugin that searches for tags in and Tag The Net, All I One SEO plugin that deals with <meta keywords />, Shorten2 that uses .Fm to announce our posts in several social networks, a plugin that inserts tagging inside the articles as links.

Second, we choose interesting titles for articles and ask people to comment on them — not on our site, even if we would like it, but on the social networks we use (mostly Identi.ca, and LinkedIn… but we could use a lot more). And we promote discussion on those articles in related groups on those social networks, which is where the most interesting contributors will probably be. One interesting discussion[1][2] on LinkedIn show exactly that idea.

The result was that for the search in question we are ranked first in less than a month… and we were not talking about . And the article really talks about the things that that person was searching for: ’s .

One thing to avoid like the plague is to add keywords or tags that have nothing to do with what you are intending to say. People would come for the wrong reasons and will leave with a sense of waisted time and angry.

So, although good SEO strategies would help pushing your site up, if you don’t have a and try to write to and about stuff people want to talk about, it would be more or less useless.

About the author

Lopo Lencastre de Almeida Entrepreneur. Project Manager, Web Strategist and Application Developer. Particularly interested in client / server systems and design of relational databases, Usability, UX and Accessibility, Security, Authentication and authorization in distributed software development. Always keen to be part of interesting projects, particularly in the spirit of FLOSS. Also interested in governance, ethics and transparency.

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Note: this article was last updated in August 23rd, 2010

One Comment to “Good SEO, Good Phrasing, Good Titles, Good Promotion, Good Ranking & Interesting Articles”

  1. Lopo Lencastre de Almeida 19 August 2010 at 02:57 #

    Even today, after SEVEN MONTHS the article in question is still in the first five on that specific search query.

    GD Star Rating
    a WordPress rating system
    GD Star Rating
    a WordPress rating system

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